What is the right approach to discourage drunk driving?

What is the right approach to discourage drunk driving? In Illinois, we have been running ads emphasizing the legal consequences. In New Zealand, they are running an ad that doesn’t talk down to people, but instead talks with them.

Link courtesy of Copyranter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s